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Behaviour Shift

We didn't learn events from behind a desk.

Behaviour Shift was founded by Samantha Butler, bringing more than 25 years of experience across promotions, events and sales.

Having worked the events, managed teams and spent years in national business development within the construction industry, Samantha understands both sides of the job, what works on the event floor and what a sales team needs when it's over.

That experience shaped Behaviour Shift and how we work today.

Not quite hanging up my work boots… just stepping into bigger ones.
Samantha ButlerFounder, Behaviour Shift

People. Brands. Impact.

Meet the team.

Meet the people behind Behaviour Shift. Their experience, their strengths and what they bring to the day.
Madeline, Behaviour Shift

Madeline

Brand Ambassador | Hospitality | Sporting Team

Madeline spent many years working in HR, so she knows people. She's confident, organised, great fun and definitely not someone you forget.

You remember Madeline. You remember who she's representing.

  • Madeline

Found your people?